The Green Room by The ODD Factory
is where collections are questioned before they’re celebrated.
Where brands are built quietly, thoughtfully, and correctly
“We’ve worked behind the scenes for over 17 years which is long enough to know – most brands fail because no one fixes the backstage –
– Designs without direction.
– Sampling without precision.
– Marketing without meaning.
– Vendors without alignment.
So we created The Green Room— a space where fashion and lifestyle brands come before the spotlight.
We consult when clarity is missing.
We connect brands to the right supply chain when the work demands specialists
Not everyone belongs on the runway.
But every great brand begins in The Green Room.
We are your creative consulting partners taking you from vision to vogue efficiently and successfully
Welcome to The Green Room — Where Brands Are Prepared for the Spotlight.
We don’t do everything—we do what matters, and connect the rest.We offer specialized consulting services and packages to take you from an Idea to being Market Ready
The Green Room is a behind-the-scenes partner for fashion and lifestyle brands—offering strategic consulting, marketing direction, and trusted vendor connections to prepare brands for confident, successful market entry.
We don’t do everything—we do what matters, and connect the rest.
Cosmic Alignment Consultation - For the founder behind the brand
Before a brand is built externally, the founder needs to feel aligned internally & energetically.This offering is designed as a founder’s cosmic audit using tools such as Numerology, Tarot, and Astrology to help entrepreneurs understand their energy, luck, brand colors and name and readiness for the journey they are stepping into.
Because when the founder is unclear, disconnected, or energetically misaligned, the brand & its future thereafter often reflects that confusion too.This is for founders who want to begin with self-awareness, intention, and stronger inner direction. Cosmic Intelligence helps Fashion Founders factor in “luck” at various levels before launching into the void
How to Start a Fashion Brand -Budget, Design, Strategy & Navigation
For ideas that need structure, clarity and market sense before launch
This is where we step in as fashion industry experts and assess your brand with a practical, commercial, creative and strategic lens.
We audit your concept, refine your design direction, evaluate and re-assess your raw material choices, target market, costing logic, sourcing plan, and brand readiness overall. We help lay the foundation so your brand is not just creative, but commercially sensible too. We help you allocate your investments optimally in the right places.This evaluation ensures you enter the market fail proof We help you establish a concrete roadmap
The goal is to make your brand more launch-ready, scale-ready, and profit-ready,
A brand that has gone through this process becomes more informed and better equipped to enter the market. Backed with industry experience, our insights ensure you save time and money every step of your journey.
After a 1:1 consultation with our industry expert, customised packages are created tailored to fit your brand need
Brand Marketing, Positioning & Sales Strategy
Helping fashion brands communicate, position, and sell better
A strong product alone is not enough. A brand also needs visibility and the right market narrative. Being “sustainable” is not enough. Most brands fail because they lack what it takes to break the market or beat the competition. Our brand marketing support helps fashion businesses shape how they present themselves — from branding and launch direction to marketing structure and sales-focused activities.
This service is for brands that need help turning a good idea into a brand people understand, remember, and want to buy from. It establishes business and marketing strategy for sales
After a 1:1 consultation with our industry expert, customised packages are created tailored to fit your brand need
Designing your Collection
We help you align your concept to sellable designs, co-developing your moodboard, plan your raw materials, create linen sheets, break down your costs and establish the ideal manufacturing choices and suppliers for your brand
We help you establish a unique sellable collection. We develop your techpacks and size charts, we prepare your costing and materials required so that whether or not you manufacture with us, you are ready to start sampling and manufacturing with any other manufacturer too.
Strategic Sourcing and Procurement Packages
We act as a safe, trusting, pre market authority sourcing space for apparel brands. We develop your customised supply chain from manufacturing to marketing
This is our practical support arm for brands that need dependable access to suppliers, manufacturers,vendors without wasting time and cost in navigating the wrong sourcing channels.We find the right partners for you & connect you transparently to the right suppliers that can cater exactly your needs be it a manufacturer or a web developer
Here, our goal is not for you to manufacture or market with us, it is for you to get your brand started and scaled for success
Scaling Fashion Brands who are stuck with no sales or looking for growth
At the Green Room, we are not your manufacturer, not your agency. We are your strategic advisory support. By assessing cosmic alignment, commercial & creative viability, our goal is to ensure your fashion brand least susceptible to failure & more attuned with profitability
At The Green Room we don’t believe in long, boring partnerships, we hand you the keys so you can drive your fashion brand to success. This is a high-energy sprint designed to build your brand’s engine.
Helping you launch or scale your brand sustainably
It is not essential that you opt for each step/service. Enter where it feels right and required for your brand’s success. Choose one or all
Opting for all of the above helps your brand get Green Room Certified, a badge of success
Work with us if you prefer
Discretion over Noise and Clarity before Creation
Precision over Speed and Strategy over Guesswork
Connection over Chaos
Our Start Up Brand Kits offer a ready-format starting point. Think of them as a more structured, simplified business-in-a-box approach for entrepreneurs. Ready to Use Techpacks, Sizecharts,Moodboards,Vendor Lists, NDAs, Marketing Guides, Fabric Swatches and More
These are designed tohelp reduce guesswork and make the starting process more practical, accessible, and execution-friendly.The solutions have the human intelligence of floor operations,industry secrets and hidden techniques that ai has no experience in.
Whether or not we establish an association as your manufacturer, rest assured our services have got you covered to kick start and scale your fashion brand journey. This service is ideal for fashion brand start ups
Focused problem-solving for fashion founders
These are group mentoring sessions created for startups and growing brands that are stuck on specific challenges.
From sourcing confusion and collection planning to pricing concerns, vendors, launch blocks, and growth hurdles — these workshops are built to solve real problems with practical guidance.
This is for founders who need clear answers, better decisions and a more confident next step.
It’s for those who are open to networking and collaborative growth. This service is ideal for fashion brand founders whether start up or scale ready
These are 1:1 live workshops scheduled on different topics over different dates. Stay tuned to join the one that suits your brand needs
We don’t approve or reject ideas. We don’t force you into all services. We help you:
- understand when to build
- know how to build
- work with the right people
- and factor in luck and timing, which most brands ignore
Build right. Build aligned. Build once.
