5 things to know before starting a clothing Brand


Starting a clothing brand is an exciting venture for any designer. It\’s a journey that requires creativity, vision, and strategic planning. To ensure a smooth takeoff in the fashion industry, there are five must-have essentials that every budding fashion entrepreneur should possess. These essentials serve as the foundation upon which a successful brand can be built.


1.Moodboard: Visualizing Your Vision

A moodboard is an assemblage of images, materials, pieces of text, etc., intended to evoke or project a particular style or concept. It\’s the cornerstone of your brand\’s aesthetic and message. By carefully selecting visuals that represent your brand\’s essence, you\’re able to communicate your vision to your team, partners, and eventually, your audience. It\’s a tool to ensure consistency across every piece you create and every collection you launch. The moodboard is where you begin to translate your abstract ideas into tangible elements.

2.Illustrations: The First Sketch of Reality

Illustrations are the first stroke of reality, bringing life to your ideas. They are detailed drawings of your envisioned designs, capturing everything from the silhouette to the color palette. These sketches are critical as they serve as the initial blueprints for your collection and help you convey your designs to others. It\’s through these illustrations that you can start to see your brand come to life.

3.Techpacks: The Blueprint for Production

Techpacks are detailed documents that contain all the technical specifications for your garments. This includes measurements, materials, colors, hardware, sewing instructions, and more. They are essentially the \”instruction manuals\” that you\’ll send to your manufacturers. Techpacks minimize errors and misunderstandings, ensuring that your vision is accurately translated into a finished product. They are vital for communicating your design details and maintaining quality control throughout the production process.

4.Patterns: Precision in Design

Patterns are the templates from which all clothing is constructed. They dictate the shape, dimensions, and assembly instructions for the fabric pieces that make up your garments. Precision in pattern making is crucial; it ensures that your clothing fits consistently and flatters the form as intended. Patterns are the backbone of garment construction and play a pivotal role in the fit and look of your finished pieces.

5.Print Files and Samples: Testing and Perfecting

Before you commit to full-scale production, you need print files and samples. Print files are the digital or screen-printed designs that will adorn your fabrics. They must be high-quality and correctly formatted to ensure the final printed pattern is sharp and accurate. Samples are the first full versions of your garments made using your print files and patterns. They allow you to test and tweak your designs, ensuring everything from the fit to the fabric feels just right.

The Odd Factory\’s Digital Toolkit Bundle: Your Creative Arsenal

To streamline these processes, The Odd Factory offers an invaluable resource: the Digital Toolkit Bundle. This bundle is specifically designed to assist emerging fashion brands in laying down a strong foundation. It includes:

  •  Techpack templates These customizable templates will make the process of creating detailed tech packs seamless.
  •  Moodboard templates: With these, you can effortlessly craft moodboards that capture and communicate your vision.
  •  Illustration templates: These templates serve as a guide to sketching your designs with precision and flair.
  • Size chart template: This ensures you can provide clear sizing information for your production team and customers.
  • Cost sheet template: A critical tool for managing your brand\’s finances and pricing your products appropriately.


Moreover, The Odd Factory’s Fashion Brand Starter Guide encapsulates all the essential information you need to set off on the right foot. From navigating the complexities of collection development to understanding the nuances of the fashion market, the guide serves as your comprehensive manual.

Conclusion: Crafting Your Fashion Dream with The Right Tools

In conclusion, launching a fashion brand is an intricate process that involves creativity, precision, and careful planning. By equipping yourself with a solid moodboard, detailed illustrations, comprehensive techpacks, accurate patterns, and quality print files and samples, you set the stage for a brand that resonates quality and professionalism. And with The Odd Factory\’s Digital Toolkit Bundle and Fashion Brand Starter Programme, you have the support and resources to turn your sartorial dreams into reality. Let these tools be the warp and weft as you weave the fabric of your fashion brand into the tapestry of the industry.


Reach out to us on – 

Whatsapp – +917506526252

Join our Communities 

Odd Slow Fashion Club 

Odd Thrift and Stock Lot Sale Store

Leave a Comment

Shopping Cart
Scroll to Top